https://www.waystonecreative.com/blog daily 0.75 2025-08-06 https://www.waystonecreative.com/blog/how-to-build-a-powerhouse-marketing-team-without-hiring-in-house monthly 0.5 2025-08-07 https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1754517332585-GPCKC9JIR1ICL3G8Q9L2/unsplash-image-Uuk4tq5FDNI.jpg Blog - How to Build a Powerhouse Marketing Team — Without Hiring In-House - Make it stand out A skilled photographer is a valuable addition to your marketing roster. https://www.waystonecreative.com/blog/community-facebook-groups-a-little-wild-but-great-for-business monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1742573471369-SILTJ1X4URV20G3A3Y6F/unsplash-image-_7S3tOs424o.jpg Blog - Community Facebook Groups: A little wild, but great for business - Make it stand out I promise this peacock is relevant to this discussion https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1742574679704-55EC89R9FA0FH38HDGIR/unsplash-image-Uo2ZXh4XOLY.jpg Blog - Community Facebook Groups: A little wild, but great for business - 1. Vet your groups with a critical lens Not all Facebook groups are created equal. Before jumping in, vet groups to ensure they align with your business goals: Location: Ensure the group covers your service area. Relevance: A local parenting group might be great for a kids’ play center but less ideal for a brewery’s trivia night. Engagement: Smaller, highly engaged groups may offer better visibility than larger, oversaturated ones. Admin bias: Some groups are run by business owners who may promote their own services over others. https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1742574889350-3976TPHNS6Q4B2YXX2M8/unsplash-image-NfG4rXmceFM.jpg Blog - Community Facebook Groups: A little wild, but great for business - 4. Engage as a person first, business second Many groups restrict business pages from posting, but you can still engage as an individual. This is a great way to build trust. For example, if you own an HVAC company and a cold snap is coming, you can post from your personal account something to the tune of: “Hi, I’m Jim from [Company Name]. With freezing temps ahead, remember to leave your faucets dripping to prevent costly repairs!” This positions you as a helpful resource rather than just another salesperson. https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1742574997770-DONGAL57UPWBP9SCKEN6/unsplash-image-tLZhFRLj6nY.jpg Blog - Community Facebook Groups: A little wild, but great for business - 6. Engage, engage, engage A trusted community member engages beyond just their own posts, so scan community discussions daily and participate where relevant. If someone asks for a plumber, you can chime in with, “I own [tag company name] and would be happy to help!” Just keep it natural (your goal is to be a familiar, trusted presence, not to make a hard sell). Show you're part of the community by liking posts, sharing referrals, and answering questions. Keep in mind that even if someone isn’t Facebook friends with you, they can still see your past posts in the community group through your profile. If you plan to promote your business, avoid negative posts or engaging in arguments in the comments. And lastly, consistency is key. If daily engagement isn’t realistic, consider other marketing tactics. But if you’re active in your community, these groups offer a real, organic way to showcase your business. Just be sure you or your social media manager can respond to comments and DMs quickly! https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/0e896f3d-ab29-4cf1-8513-8c71e9dac05b/unsplash-image-vJTKWsDIkQA.jpg Blog - Community Facebook Groups: A little wild, but great for business - 10. Should you start your own community group? After much social listening and engagement, you’ve likely seen the value of community pages. If you’ve noticed a need for another local group or seen a lack of admins in your current one, reach out! Sometimes admins are open to having trusted, engaged members take on an admin role (but make sure to consider the work involved.) Alternatively, you could create a new group and recruit members if you see a need. This will require work, administration, and engagement, especially at first, but if you've found value as a participant, this could be a great opportunity for you! Final Thoughts Community Facebook pages can be a wild place, especially if they’re not properly monitored. While negativity and unhelpful keyboard warriors go hand-in-hand with the internet, Facebook groups have also helped members make friends, find lost pets, discover new restaurants, and connect with great businesses. If you’re not prepared to engage consistently, this strategy may not be the best fit for your marketing plan. However, if you’re active in your community and committed to building trust, these groups can be an invaluable tool for growing your business. If you’re considering participating in a Facebook community group for your company goals, talk to a social media strategist to help you understand the landscape and decide if a community Facebook page strategy is the right fit for you. Need help with your social media strategy? Let’s find time to connect, and I’ll tell you all about my neighborhood peacock population. https://www.waystonecreative.com/blog/why-a-content-strategy-saves-you-time-and-headaches monthly 0.5 2025-02-27 https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1740690359623-HQ2WJL0VNQWY27S9QRPC/unsplash-image-ETRPjvb0KM0.jpg Blog - Why a Content Strategy Saves You Time (and Headaches) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1740690486679-9E6GAYFVRDIR8RL8HCPY/unsplash-image-GmoaEH48m8c.jpg Blog - Why a Content Strategy Saves You Time (and Headaches) In the competitive Middle Tennessee market, with rapid growth and new industries moving to town almost daily, small business owners often feel the pressure to be everywhere — multiple social media challenges, disconnected email marketing campaigns and so many sponsorships they’ve lost track of where they’ve committed to. Without a plan, it’s easy to get overwhelmed, scatter efforts and fail to track (and see!) meaningful results. The Fix: A coordinated content strategy helps small businesses zero in on the right platforms for their business, whether it’s a seasonal email campaign for service customers or LinkedIn for B2B engagement. If your audience isn’t on TikTok (and many B2B customers aren’t,) don’t waste time creating videos for an audience that doesn’t exist. A strong content strategy (emphasis on strong) accounts for content creation bandwidth, prioritizes community engagement capabilities, and sets realistic, meaningful goals. By creating a focused content plan, you’re not just “checking off boxes,” but rather building consistency and connection in the right spaces. https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/1740690697185-90CZS6QL726BLJV4P8A8/unsplash-image-bz5Zo0fkEg0.jpg Blog - Why a Content Strategy Saves You Time (and Headaches) - Picture this: You’re a small business owner, and instead of hearing that little voice in your head daily saying, “I really need to update the Facebook page,” or “I know I need to change the language on the website,” or “Do I really need to start learning TikTok dances?” as a 55-year-old golf enthusiast, you’re confident and at ease. And why is that? Because you’ve already crafted a strategic, intentional, and realistic content strategy tailored to your specific goals. When businesses implement a content strategy, they make fewer last-minute decisions and see more predictable outcomes. That’s because a strong (yes, it must be strong!) content strategy provides: A roadmap: A structured plan for when and where to share content, freeing up your time for other aspects of business. Repurposable content: High-value content, like blogs, podcasts, or promotional video content, that can be reworked for social posts, email newsletters, and more. Predictable execution: A content strategy reduces scrambling for content ideas — once the strategy is in place, execution becomes much more seamless, helping your business gain momentum and stay consistent. https://www.waystonecreative.com/blog/mount-juliet-business-growth-marketing-strategies monthly 0.5 2025-02-13 https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/9a8d2b21-0603-4f91-a2f5-a7372bdc6ec4/Document.png Blog - 3 Reasons Mount Juliet is Primed for Business Growth - Make it stand out Photo courtesy of https://www.mtjuliet-tn.gov/ https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/b65fd328-76d6-44e8-b1cc-66343a0fc0d4/marcus-reubenstein-_Ou86k_mXUY-unsplash.jpg Blog - 3 Reasons Mount Juliet is Primed for Business Growth - This wasn’t Los Angeles or Seattle. This was Mount Juliet, Tennessee—just 20 miles east of Nashville along Interstate 40. Once a quiet farm town, it has transformed into a suburban hotspot for families looking for more space without sacrificing proximity to the city. And as its popularity has skyrocketed, so has its business growth. Major brands like Costco (swoon) have zeroed in on the "City Between the Lakes" for its residential density and strategic location. As the largest city in Wilson County, Mount Juliet is excluded from some of the heavier taxes Davidson County citizens experience. So, what does that mean for small and mid-size businesses? Opportunity. Here are three reasons why Mount Juliet is a prime location for businesses—and why now is the time to invest in a strategic marketing program to capture its thriving customer base. https://images.squarespace-cdn.com/content/v1/6778360492daa05f79e5c277/dbd64217-4913-4e57-be01-38b15f0aeda4/Tennessee_flag.png Blog - 3 Reasons Mount Juliet is Primed for Business Growth - Why This Matters Businesses in Mount Juliet have a unique opportunity to capitalize on a booming economy, affluent residents, and a preference for local shopping. But to succeed, they need expert guidance and a cohesive marketing strategy to navigate the competitive landscape. If you're looking to grow your business in Mount Juliet, now is the time to refine your marketing approach. 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